About Bruneela

Bruneela is a small cashmere label based in Ireland.

We make a short, considered range — knitwear, coats and accessories, all in 100% cashmere — and we make each piece only after it has been ordered.

The range is deliberately narrow. We would rather offer a dozen pieces worth keeping than a hundred that chase a season. Every piece is made by a small workshop we work with directly, not on a factory floor, which keeps the runs small and the standard high.

Why made to order

The most wasteful thing a clothing brand can do is guess. Guess the demand, overproduce, then discount or destroy the difference. We would rather make nothing until someone asks for it.

It is slower. Your piece takes three to four weeks rather than three days. In return, nothing we make is wasted, and nothing you buy was sitting in a warehouse hoping for a home.

Why cashmere

Cashmere, cared for properly, outlasts almost everything else in a wardrobe. A good cashmere coat is not a season, it is a decade. That is the whole argument for buying less and buying better, and it is why we chose it.

Every piece on this site is 100% cashmere. No blends, no filler, no shortcuts on the yarn.

Questions

We are a small team and we read everything. If you are unsure about sizing, fibre, care or timing, write to us before you order and we will answer honestly.